Active adult retail is a specific category of age-targeted specialty shops and professional services strategically catering to the daily needs of active adults. Active adults, also known as baby boomers are characterized as people who are aged 55 years or older. The importance of active adults to the retail market are significant. They are recognized as one of the largest, fastest growing and wealthiest segments of the US population. Beginning in 2006, adult adults will continue to turn 60 at a rate of 10,000 a day for the next 18 years. They also control 77% of the US wealth–almost $2 trillion in buying power.

Start planning today for a market segment that controls 77% of the wealth in the US.

Active Adult Retail can create a sustainable planning solution that will put you at the forefront of this emerging market.

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